Technology · Lisbon · 17–20 Nov 2026
Web Summit
Articulate reps, complex product
Challenge
A technical B2B product needed representatives who could hold a confident conversation in six languages without leaning on a script.
Approach
We shortlisted reps with prior product-launch experience, ran a technical briefing with the founding team, and paired every shift with a fluent language lead.
Result
Conversations stayed sharp for four straight days — the founders said it was the first stand where they didn't have to hover.