iGaming · Rome · 3–6 Nov 2025
SiGMA Central Europe
A record debut in a new host city
Challenge
SiGMA's flagship Central Europe summit moved from Malta to Rome for 2025, debuting to a record 30,000 attendees — leaving zero room for a stand that felt anything less than fully rehearsed on unfamiliar ground.
Approach
We fielded a 32-person team briefed on the new venue days ahead of the show, walked the floor plan before doors opened, and kept a consistent rotation across all four days at Fiera Roma.
Result
The stand ran exactly as it had in Malta the year before — same tone, same energy — and the client extended the booking through the next two SiGMA editions.