Money20/20

Money20/20 Europe draws the continent's payments industry to Amsterdam for three days — the client's stand needed reps who could speak fluently to bankers, founders, and regulators alike, back to back, without a flat moment.

We shortlisted reps with prior fintech and banking floor experience, ran a product briefing with the client's product team, and paired every shift with a language lead to cover the show's pan-European buyer base.

The stand held serious, informed conversations from the first hour to the last — the client's head of marketing said it was the first Money20/20 where the team never had to step in.