iGB L!VE

iGB L!VE's move to ExCeL London drew its biggest crowd yet, and the client needed a stand that could hold up against a sharp jump in footfall without adding to the brief at the last minute.

We scaled the existing team up to twenty, added a second brand lead for the busier second day, and ran the whole stand from a single London base — no travel logistics, no lost time.

The stand handled the record crowd without a single gap in coverage, and being a local team meant setup and breakdown both ran ahead of schedule.